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Did you know that the average team member sends and receives around 121 emails every day?

While that sounds like a lot, you may be shocked to learn that 3 billion phishing emails 😲 are sent each day.

What’s a phishing email?

It’s an email sent by cyber criminals that pretends to be from a trusted source, such as your bank, Amazon or a delivery company.

The cyber criminals are attempting to get you to click on a harmful link. They may be trying to install malware (malicious software) on your computer or getting you to log into a fake website; inadvertently giving away your login details.

The likelihood is that your team will each receive several phishing emails every week. So it’s really important they know the warning signs to look out for.

New research has revealed that PayPal was the most spoofed business in all financial phishing emails in 2021, accounting for 37.8% of attacks. Mastercard and American Express followed behind, with 12.2% and 10% share of attacks.

It’s because PayPal is so widely used – it has 392 million active accounts right now – that scammers pretend to be the online payments giant.

At a glance, a typical phishing email really looks like it has come from the real business.

It will ask the recipient to update their details, or check for unauthorized activity. Ironically, the worry that someone may have breached their account can often cause people to let hackers in.

Phishing is bad for anyone personally. But if hackers get into any business account within your dealership, the resulting data breach can be devastating.


It’s absolutely vital that you educate all your people on the warning signs to look out for.

First, always check the link you’re being asked to click. Hover your mouse over the link and look at the URL. Does it look suspicious? Is the business name spelled correctly?

Check the address the email was sent from. Does it look like a standard email address from the business? Or does it seem a little strange?

Look closely at the content of the email too. Emails from scammers will likely contain grammatical mistakes. They might not address you by name, and the layout may look slightly different to a genuine email from that company.

Trust your gut feeling. You might feel it’s not quite right but be unable to say why. Don’t ignore that nagging feeling.

If you’re ever unsure, go to your browser and type in the real website address, then log into your account that way.

How protected do you think your dealership is? Are you certain all members of your team would spot a scam before clicking a link? Does your dealership have security awareness training in place?

Kevin Landers

Written by

Kevin possesses the unique ability to understand, and explain in non-threatening and non-technical ways how technology, business and team members work with, and sometimes, against each other. He has an innate ability to understand how technology works at the basic conceptual level and how it interacts with hardware, software, networking, people and business processes. A rare combination in today's technology arena.

Kevin lives in Charleston, South Carolina with his bride Summer, their two sons - Caleb and Isaiah - and their Vizsla wonder dog Dexter.