Email is vital for dealerships because it serves several purposes. Dealers can communicate through email; they can market through email and they can sell their products or services through email. So much so, that email is one of the most effective digital marketing strategies with an incredible ROI.
With almost 4.5 billion users by 2024, it is clear why email is so important but it can also be one of the biggest dangers to your dealership. Yes, email poses a big threat to your dealership because it is a basic and an effective point of entry for hackers.
One Bad Email. That's All It Takes
Hackers from around the world use emails to breach your systems and they are getting smarter with their hacks every day. Cybercrime is the greatest threat to businesses and hackers and cybercriminals will take advantage of any and all mistakes in your system.
They use modern breach techniques such as social engineering, keystroke logging or phishing to compromise your systems and business. A breach can negatively impact the integrity and credibility of your dealership, costing you resources, investors, and customers.
A good way to explain the cyber threat emails pose is through the one-one-one rule. The rule states that it only takes one person to click on one bad link on one occasion to compromise your entire organization.
This is not an exaggeration - one bad email can compromise all your cyber security efforts because malicious bad emails and links are designed for exactly that purpose. It is not entirely your staff's fault for opening and interacting with such emails because they send and receive thousands every week.
Additionally, these bad emails are getting better and better with time to fool even the smartest of people and the one-one-one rule holds true in such situations as well. There is no limit to the frequency of bad emails to your dealership once hackers realize that your staff is vulnerable.
Solution
The best way to prevent hackers from breaching your systems is to educate and train your staff to spot common signs of fraudulent emails and stay up to date with techniques that hackers employ. This will eliminate the possibility that your staff compromise your business's systems and overall cyber security.
They should know how to spot these emails, report them and protect your dealership from hackers and cybercriminals. This way, your staff becomes actively aware and vigilant in their email interactions, and in turn, they are less likely to compromise your systems.
Conclusion
Do not let your dealership become a victim to bad emails or the one-one-one rule and be more proactive in your approach toward cyber security. Let us educate your staff on these matters to better protect your business.
If you want to protect your dealership from fraudulent emails or hackers and uphold its cyber security, then we can help train your staff to avoid these hack attempts by becoming more aware of email security. Learn more by contacting us today.
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